開咖啡店是許多人創業夢想
在臺灣開炸雞排店創業，可能只是為了賺錢，但是開咖啡店的理由可文青了，包括烘豆、魔豆、手沖，甚至跟顧客聊天，看似很文青，許多電影都是以咖啡店當背景。
商業化的說，餐廳飲料業中的飲料主要指的是咖啡店、手搖飲料店(主要是珍珠奶茶)，進入門檻不高，可以有個性化的店內裝潢、咖啡等。以營收來說，光以星巴克、美食達人(店名85度C)，店數近1000，營收近30億元，一家店可支撐12位員工生計。
本書詳細及用總體數字說清楚。
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