香港的人口及媒介高度密集,大眾傳媒無所不在,已伸展及滲透至我們生活的每一個層面。本書從個人、組織及社會層面,以概論形式,鋪陳大眾傳播與社會的關係、市場主導新聞學(媒體麥當勞化)、廣告與消費主義、互聯網的神話、傳媒與暴力、大眾媒介的其他影響、擁有權與媒介表現等,縱論各家學說。
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